When The Beer Factory was to release a dry gin, a new concept and label design was needed. With a new product in a different segment and price range than beer, the goal was to create a tone that conveyed more exclusivity but still with a visual kinship to the rest of the range.

The brewery was illustrated by Hanna Hellberg during her time as an intern at Brand Creative. It has since been used extensively as a graphic element and brand carrier. For the design of the gin label, it was used to create a brand signature and sender instead of using The Beer Factory logo.