Info

Any creation that aims to achieve a certain effect requires strategic thinking and analysis. In communication design, design conveys the message, gives it tone and rhythm, clarifies and reinforces. In brand design, colour and shape give personality to the brand, organization or product. It is the personality of brands that positions them by saying who they are, it is also the personality that distinguishes one coffee brand from another, so we as customers without having had the opportunity to taste first can form an opinion and make our choice.

I am primarily a visual artist, in the middle ground between design craft and art. My works have no greater purpose than to be visually stimulating. Wall art in the form of limited edition art prints, numbered and with signature can be purchased in the shop focusdesign.store

I take design work directly from clients. A good way to start a dialog about a possible project is to fill out the design brief below, it gives me some basis for a more rewarding first meeting or conversation. If you want to hire me, you can also call, but I recommend sending an email or message and I will get back to you. I am often busy with work and often have my phone off.

I am open to shorter projects or longer collaborations. Let me know if you need someone to join your creative team. I am located in Dalarna and Stockholm, if you are nearby I can connect physically if desired.