Ahead of the summer of 2024 and The Beer Factory’s 10th anniversary, the brewery made major investments. A beer tent was put in place and a system for ordering with QR code and phone at the table with “runners” who delivered food and drinks to avoid queues and increase service and enjoyment. Mackens Bryggeribar’s “runners” were illustrated and became a mark used for both workwear and merch in the brewery store.