A new logo was designed, as part of a visual identity refresh, for Brand Creatives’ tenth anniversary. The aim of the identity work was to create a toolbox of color and shape, with social media as the main focus.

An abstract and simple “pen tip” became the shape that found a natural home in the typography layout. The result was a “logo + type” where the logo could stand alone, clear with strong recognition and connection to its “mother”. A form optimal for the smallest formats such as the profile picture in social media.