{"id":241796,"date":"2025-04-10T12:22:00","date_gmt":"2025-04-10T10:22:00","guid":{"rendered":"https:\/\/fokusdesign.se\/project\/brand-creative\/"},"modified":"2025-05-09T12:27:58","modified_gmt":"2025-05-09T10:27:58","slug":"brand-creative","status":"publish","type":"project","link":"https:\/\/fokusdesign.se\/en\/project\/brand-creative\/","title":{"rendered":"Brand Creative \/ Logo Design"},"content":{"rendered":"

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Brand Creative<\/h6>\n

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Design \/ Logo<\/h6>\n

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width_last_edited=”on|phone” custom_margin=”60px|auto||auto|false|false” custom_margin_tablet=”60px|auto||auto|false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”48px||0px|||” custom_padding_tablet=”48px||0px|||” custom_padding_phone=”30px||||false|false” border_width_top=”1px” border_color_top=”#B8B6B9″ border_width_bottom=”0px” border_color_bottom=”#B8B6B9″ border_width_top_tablet=”1px” border_width_top_phone=”0px” border_width_top_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Project:<\/h6>\n

” content_phone=”<\/p>\n

Logo \/
Brand Creative<\/h6>\n

” content_last_edited=”on|phone” _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#F3ECE3″ header_text_color=”#F7F7F7″ header_2_text_color=”#F7F7F7″ header_3_text_color=”#F7F7F7″ header_4_text_color=”#F7F7F7″ header_5_text_color=”#F7F7F7″ header_6_font=”|600|||||||” header_6_text_color=”#21252E” background_layout=”dark” custom_margin=”||0px||false|false” custom_padding=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Project:<\/h6>\n

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A new logo was designed, as part of a visual identity refresh, for Brand Creatives’ tenth anniversary. The aim of the identity work was to create a toolbox of color and shape, with social media as the main focus. <\/span><\/p>\n

An abstract and simple “pen tip” became the shape that found a natural home in the typography layout. The result was a “logo + type” where the logo could stand alone, clear with strong recognition and connection to its “mother”. A form optimal for the smallest formats such as the profile picture in social media. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|on|off” _builder_version=”4.26.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” custom_padding=”41px|||||” custom_padding_tablet=”41px|||||” custom_padding_phone=”50px||||false|false” custom_css_main_element=”display: flex;” border_width_top=”1px” border_color_top=”#B8B6B9″ border_color_bottom=”#B8B6B9″ border_width_top_tablet=”1px” border_width_top_phone=”1px” border_width_top_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#F7F7F7″ header_text_color=”#F7F7F7″ header_2_text_color=”#F7F7F7″ header_3_text_color=”#F7F7F7″ header_4_text_color=”#F7F7F7″ header_5_text_color=”#F7F7F7″ header_6_font=”|600|||||||” header_6_text_color=”#21252E” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Role:<\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#F3ECE3″ header_text_color=”#F7F7F7″ header_2_text_color=”#F7F7F7″ header_3_text_color=”#F7F7F7″ header_4_text_color=”#F7F7F7″ header_5_text_color=”#F7F7F7″ header_6_font=”|600|||||||” header_6_text_color=”#21252E” background_layout=”dark” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Design \/ Concept:<\/h6>\n
<\/span>Emelie Palmcrantz<\/h6>\n
<\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#F3ECE3″ header_text_color=”#F7F7F7″ header_2_text_color=”#F7F7F7″ header_3_text_color=”#F7F7F7″ header_4_text_color=”#F7F7F7″ header_5_text_color=”#F7F7F7″ header_6_font=”|600|||||||” header_6_text_color=”#21252E” background_layout=”dark” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Agency:<\/h6>\n
<\/span>Brand Creative<\/h6>\n
<\/h6>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” disabled_on=”on|off|on” _builder_version=”4.26.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” custom_padding=”41px|||||” custom_padding_tablet=”41px|||||” custom_padding_phone=”30px||||false|false” custom_css_main_element=”display: flex;” border_width_top=”1px” border_color_top=”#B8B6B9″ border_width_bottom=”0px” border_color_bottom=”#B8B6B9″ border_width_top_tablet=”1px” border_width_top_phone=”0px” border_width_top_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#F7F7F7″ header_text_color=”#F7F7F7″ header_2_text_color=”#F7F7F7″ header_3_text_color=”#F7F7F7″ header_4_text_color=”#F7F7F7″ header_5_text_color=”#F7F7F7″ header_6_font=”|600|||||||” header_6_text_color=”#21252E” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Role:<\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#F3ECE3″ header_text_color=”#F7F7F7″ header_2_text_color=”#F7F7F7″ header_3_text_color=”#F7F7F7″ header_4_text_color=”#F7F7F7″ header_5_text_color=”#F7F7F7″ header_6_font=”|600|||||||” header_6_text_color=”#21252E” background_layout=”dark” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Design \/ Concept:<\/h6>\n
<\/span>Emelie Palmcrantz<\/h6>\n
<\/h6>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#F3ECE3″ header_text_color=”#F7F7F7″ header_2_text_color=”#F7F7F7″ header_3_text_color=”#F7F7F7″ header_4_text_color=”#F7F7F7″ header_5_text_color=”#F7F7F7″ header_6_font=”|600|||||||” header_6_text_color=”#21252E” background_layout=”dark” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

Agency:<\/h6>\n
<\/span>Brand Creative<\/h6>\n
<\/h6>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand CreativeDesign \/ LogoProject:A new logo was designed, as part of a visual identity refresh, for Brand Creatives’ tenth anniversary. The aim of the identity work was to create a toolbox of color and shape, with social media as the main focus. 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