{"id":241772,"date":"2025-03-02T11:51:02","date_gmt":"2025-03-02T10:51:02","guid":{"rendered":"https:\/\/fokusdesign.se\/project\/brand-creative-10th-anniversary\/"},"modified":"2025-05-08T18:55:39","modified_gmt":"2025-05-08T16:55:39","slug":"leksands-pilsner","status":"publish","type":"project","link":"https:\/\/fokusdesign.se\/en\/project\/leksands-pilsner\/","title":{"rendered":"Leksands Pilsner \/ Label design"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_id=&#8221;01&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F3ECE3&#8243; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;30px||7px||false|false&#8221; custom_padding_tablet=&#8221;0px||7px||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; border_color_top=&#8221;#5f5f5f&#8221; 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custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;19px|||||&#8221; custom_padding_tablet=&#8221;19px|||||&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;right&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>Leksands Pilsner<br \/>\/ The Beer Factory<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#F7F7F7&#8243; header_5_text_color=&#8221;#F7F7F7&#8243; header_6_font=&#8221;|600|||||||&#8221; header_6_text_color=&#8221;#21252E&#8221; header_6_font_size=&#8221;13px&#8221; text_orientation=&#8221;right&#8221; custom_margin_tablet=&#8221;&#8221; 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text_orientation=&#8221;right&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;19px|||||&#8221; custom_padding_tablet=&#8221;19px|||||&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;right&#8221; text_orientation_phone=&#8221;left&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>Leksands Pilsner<br \/>\/ The Beer Factory<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#F7F7F7&#8243; header_5_text_color=&#8221;#F7F7F7&#8243; header_6_font=&#8221;|600|||||||&#8221; header_6_text_color=&#8221;#21252E&#8221; 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disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;http:\/\/fokusdesign.se\/wp-content\/uploads\/2025\/05\/LeksandsPilsner_SideView_Mobile.jpg&#8221; title_text=&#8221;LeksandsPilsner_SideView_Mobile&#8221; src_tablet=&#8221;http:\/\/fokusdesign.se\/wp-content\/uploads\/2025\/05\/LeksandsPilsner_SideView_Mobile.jpg&#8221; src_phone=&#8221;http:\/\/fokusdesign.se\/wp-content\/uploads\/2025\/05\/LeksandsPilsner_SideView_Mobile.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px||8px|||&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#B8B6B9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h6>Project:<\/h6>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h6>Label \/<br \/>Leksands Pilsner<\/h6>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#F3ECE3&#8243; header_text_color=&#8221;#F7F7F7&#8243; header_2_text_color=&#8221;#F7F7F7&#8243; header_3_text_color=&#8221;#F7F7F7&#8243; header_4_text_color=&#8221;#F7F7F7&#8243; header_5_text_color=&#8221;#F7F7F7&#8243; header_6_font=&#8221;|600|||||||&#8221; header_6_text_color=&#8221;#21252E&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>Project:<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#F7F7F7&#8243; header_text_color=&#8221;#F7F7F7&#8243; header_2_text_color=&#8221;#F7F7F7&#8243; header_3_text_color=&#8221;#F7F7F7&#8243; header_4_text_color=&#8221;#F7F7F7&#8243; header_5_text_color=&#8221;#F7F7F7&#8243; header_6_text_color=&#8221;#F7F7F7&#8243; custom_margin=&#8221;||35px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Label design \/ The Beer Factory \/ Leksands Pilsner:  <em>&#8220;<span class=\"s1\">Classic Pilsner &#8211; a clear star and companion that lasts over generations. A sweet, malty character meets hints of crispbread, sparkling citrus and herbs. A beer that&#8217;s easy to like, it&#8217;s suitable both as a social drink and with spicy dishes.&#8221;  <\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|on|off&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;41px|||||&#8221; custom_css_main_element=&#8221;display: flex;&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#B8B6B9&#8243; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#B8B6B9&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#F7F7F7&#8243; header_text_color=&#8221;#F7F7F7&#8243; header_2_text_color=&#8221;#F7F7F7&#8243; header_3_text_color=&#8221;#F7F7F7&#8243; header_4_text_color=&#8221;#F7F7F7&#8243; header_5_text_color=&#8221;#F7F7F7&#8243; header_6_font=&#8221;|600|||||||&#8221; header_6_text_color=&#8221;#21252E&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>Role:<\/h6>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#F3ECE3&#8243; header_text_color=&#8221;#F7F7F7&#8243; header_2_text_color=&#8221;#F7F7F7&#8243; header_3_text_color=&#8221;#F7F7F7&#8243; header_4_text_color=&#8221;#F7F7F7&#8243; header_5_text_color=&#8221;#F7F7F7&#8243; header_6_font=&#8221;|600|||||||&#8221; header_6_text_color=&#8221;#21252E&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6>Design <br \/>\/ Concept:<\/h6>\n<h6><span style=\"text-decoration: underline;\"><\/span>Emelie Palmcrantz<\/h6>\n<h6><\/h6>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#F3ECE3&#8243; header_text_color=&#8221;#F7F7F7&#8243; header_2_text_color=&#8221;#F7F7F7&#8243; header_3_text_color=&#8221;#F7F7F7&#8243; header_4_text_color=&#8221;#F7F7F7&#8243; header_5_text_color=&#8221;#F7F7F7&#8243; header_6_font=&#8221;||||||||&#8221; header_6_text_color=&#8221;#21252E&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h6><span><strong>In-house<\/strong> &#8211; as partner and <\/span><em>head of design<span> <\/span><\/em><span>at The Beer Factory through Brand Creative 2018-2025.<\/span><\/h6>\n<h6><\/h6>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;on|off|on&#8221; _builder_version=&#8221;4.26.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;41px|||||&#8221; custom_css_main_element=&#8221;display: flex;&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#B8B6B9&#8243; 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