{"id":247316,"date":"2025-05-12T13:42:43","date_gmt":"2025-05-12T11:42:43","guid":{"rendered":"https:\/\/fokusdesign.se\/2025\/05\/12\/a-new-chapter\/"},"modified":"2025-06-16T13:16:51","modified_gmt":"2025-06-16T11:16:51","slug":"a-new-chapter","status":"publish","type":"post","link":"https:\/\/fokusdesign.se\/en\/2025\/05\/12\/a-new-chapter\/","title":{"rendered":"&#8220;A new chapter!&#8221;"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">From agency to own studio and freelance. After ten years with Brand Creative, it&#8217;s time for a new chapter. <\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Since 2014,<\/strong> I have run Brand Creative together with Martin Bj\u00f6ringe. We have built and managed brands and taken care of companies&#8217; everyday marketing and communication needs. It has been an eventful and rewarding journey that I am grateful for and Brand Creative lives and is driven by Martin towards new times and exciting projects.  <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blogg_Nytt_Kapitel.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blogg_Nytt_Kapitel.jpg 1536w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blogg_Nytt_Kapitel-1280x720.jpg 1280w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blogg_Nytt_Kapitel-980x551.jpg 980w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blogg_Nytt_Kapitel-480x270.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1536px, 100vw\" \/><\/figure>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"321\" data-id=\"247292\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/02_NSG_GrafiskaElement_M.jpg\" alt=\"\" class=\"wp-image-247292\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/02_NSG_GrafiskaElement_M.jpg 600w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/02_NSG_GrafiskaElement_M-480x257.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"349\" data-id=\"247309\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blog_Thumb_L_RetroStudio_Gallery-Sweatshirts_01.jpg\" alt=\"\" class=\"wp-image-247309\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blog_Thumb_L_RetroStudio_Gallery-Sweatshirts_01.jpg 600w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blog_Thumb_L_RetroStudio_Gallery-Sweatshirts_01-480x279.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For my part, I look forward to<\/strong> working &#8220;leaner&#8221; and more niched as a freelancer. I will work with projects instead of overall responsibility, which allows me to work more focused and specialized with only design. As a consultant, I will also have greater flexibility and the opportunity to connect and collaborate with other agencies and companies.  <\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">&#8220;&#8230;greater flexibility and the ability to connect and collaborate with other agencies and businesses.&#8221;<\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"591\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/EmelieProfile_03.png\" alt=\"\" class=\"wp-image-247280\" style=\"width:110px;height:auto\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/EmelieProfile_03.png 593w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/EmelieProfile_03-480x478.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 593px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:500;letter-spacing:3px\">INFO IN BRIEF<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-small-font-size\"><strong>Fokusdesign.se<\/strong><br>New website.<strong> <a href=\"https:\/\/fokusdesign.se\/case\/\">Portfolio<\/a>,<\/strong> info and blog. The website is under construction and will be continuously updated with events, projects and information. <\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-small-font-size\"><strong>Focusdesign.store<\/strong><br>Design and art prints. A web shop is in the works. A side business to the work as a design consultant.  <\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-small-font-size\"><strong>Frimind Studio<\/strong><br>Creative workshop, art &amp; design studio in the barn at Frimodigs G\u00e5rd.<\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-small-font-size\"><strong>Open to new projects<\/strong><br>Contact me at <strong><a href=\"mailto:emelie@fokusdesign.se\">emelie@fokusdesign.se<\/a> <\/strong>or fill in a short brief for an unconditional inquiry <a href=\"https:\/\/fokusdesign.se\/info\/#brief\"><strong>here<\/strong><\/a>.<\/h6>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\">&#8220;It has been an eventful journey&#8230;&#8221;<\/h4>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247225\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_06.jpg\" alt=\"\" class=\"wp-image-247225\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_06.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_06-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247227\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_08.jpg\" alt=\"\" class=\"wp-image-247227\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_08.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_08-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247229\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_09.jpg\" alt=\"\" class=\"wp-image-247229\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_09.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_09-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1007\" data-id=\"247231\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8897-1024x1007.jpg\" alt=\"\" class=\"wp-image-247231\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8897-1024x1007.jpg 1024w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8897-980x964.jpg 980w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8897-480x472.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247233\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_01.jpg\" alt=\"\" class=\"wp-image-247233\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_01.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_01-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247235\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_04.jpg\" alt=\"\" class=\"wp-image-247235\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_04.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_04-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1014\" data-id=\"247237\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8877-1024x1014.jpg\" alt=\"\" class=\"wp-image-247237\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8877-1024x1014.jpg 1024w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8877-980x970.jpg 980w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8877-480x475.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1013\" data-id=\"247239\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8896-1024x1013.jpg\" alt=\"\" class=\"wp-image-247239\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8896-1024x1013.jpg 1024w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8896-980x969.jpg 980w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8896-480x475.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247241\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_10.jpg\" alt=\"\" class=\"wp-image-247241\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_10.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_10-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247243\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_03.jpg\" alt=\"\" class=\"wp-image-247243\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_03.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_03-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"247247\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8874-1024x1024.png\" alt=\"\" class=\"wp-image-247247\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8874-1024x1024.png 1024w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8874-980x980.png 980w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/IMG_8874-480x480.png 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247245\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_02.jpg\" alt=\"\" class=\"wp-image-247245\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_02.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Brand_02-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247256\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blog_Brand.jpg\" alt=\"\" class=\"wp-image-247256\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blog_Brand.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/Blog_Brand-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-id=\"247258\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/TBF_Brand_Blog.jpg\" alt=\"\" class=\"wp-image-247258\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/TBF_Brand_Blog.jpg 500w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2024\/04\/TBF_Brand_Blog-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"245109\" src=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2025\/05\/BrandCreative_10yearcelebration_S-1024x1024.jpg\" alt=\"\" class=\"wp-image-245109\" srcset=\"https:\/\/fokusdesign.se\/wp-content\/uploads\/2025\/05\/BrandCreative_10yearcelebration_S-1024x1024.jpg 1024w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2025\/05\/BrandCreative_10yearcelebration_S-980x980.jpg 980w, https:\/\/fokusdesign.se\/wp-content\/uploads\/2025\/05\/BrandCreative_10yearcelebration_S-480x480.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-small-font-size\"><strong>In 2014, Martin Bj\u00f6ringe, Johan Borg and I founded Brand Creative.<\/strong>  Johan was project manager for one of our first projects &#8211; Sense Magazine, after which he moved on to new adventures. Martin and I have run Brand Creative as a smaller and more personal agency and creative duo, collaborating with freelancers and other agencies. After ten fun years, I say thank you to everyone who has been part of the journey in some way. No one mentioned, no one forgotten, but you know who you are. But of course, thanks to Martin, my partner in crime, who now drives the project and the agency Brand Creative further.    <\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thank you!<\/strong> &lt;3<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-small-font-size\"><strong>Share:<\/strong><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>From agency to own studio and freelance. After ten years with Brand Creative, it&#8217;s time for a new chapter. Since 2014, I have run Brand Creative together with Martin Bj\u00f6ringe. We have built and managed brands and taken care of companies&#8217; everyday marketing and communication needs. It has been an eventful and rewarding journey that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":247216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-247316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whats-new"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;A new chapter!&quot; - Emelie Palmcrantz<\/title>\n<meta name=\"description\" content=\"From agency to own studio and freelance. 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